SEO Ranking Research Tools

SEO is a complex topic that requires a lot of research and work. Not only do you have to work hard to get to the top of the SERPs, but you have to work hard to stay there, as well.

But how do you know if your efforts are really working? If you’re targeting dozens, even hundreds of keywords or more, how can you possibly keep up with whether or not your rankings are going up, staying the same, or even slipping?

Do you know where you rank in the SERPs right now?

How about yesterday? Last week? Last month?

Why does it even matter? Doesn’t it matter more what you’re ranking for right now, and what you will rank for tomorrow?

Actually, keeping track of your rankings on a very regular basis is actually a lot more important than you probably realize. 

As you may know, search rankings are fairly volatile. While search engines don’t update their algorithms in a major way

all that often, that isn’t the only thing that can affect rankings.

Your rankings could change due to gaining or losing links, your competitors making changes that cause them to rise above you or fall below you, or any other number of factors.

If you don’t realize your ranking has changed, how will you know what likely caused it?

More importantly, if you don’t know your ranking has changed, how will you respond in the case that you’ve dropped?

Keeping an eye on your rankings will help you immensely by letting you make quick changes that can keep you from losing a lot of traffic and money.

There are a lot of tools you can use to check your rankings. Some of them are free, but don’t have that many features and require a lot more work. 

Others cost money, often considerable amounts of money every month on an ongoing basis, adding up to thousands of dollars over months or years.